Most optometrists don’t realize how different commercial real estate is from residential transactions — until it’s too late.

In this episode, we unpack one of the biggest misconceptions in the startup process: assuming all real estate professionals operate the same way.

Opening an optometry office involves zoning considerations, use changes, custom lease language, build-out coordination, and lender timelines — none of which exist in a typical home purchase.

We cover:

• Why using multiple brokers can actually weaken your negotiation
• How landlords respond when they sense you’re “shopping” representation
• The risk of working with someone unfamiliar with healthcare real estate
• Why pre-built office layouts rarely translate into functional exam lanes
• How poor alignment early on creates long-term financial consequences

The truth? Trying to “keep your options open” can close doors you didn’t even know existed.

If you want to protect your leverage, reduce friction, and negotiate from a position of strength, this conversation is essential listening.