Marketing and sales often feel like they’re speaking two different languages. Marketing talks about campaigns and engagement. Sales talks about pipeline and deals.

But the marketers who build strong partnerships with sales often become the most effective marketers in the organization.

In this episode, Lori shares why some marketers naturally earn the trust of sales teams and how getting closer to sales conversations can transform how you understand customers, messaging, and the buying process.

You’ll learn why listening to sales calls is one of the most powerful things marketers can do and how becoming sales’ favorite marketer can accelerate your impact and your career.

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