In this episode, Laura and Fiona explore some of the logistics and secrets behind a successful launch.  Whether you are launching a business, planning a seasonal launch or the release of a new offer.  Many of the components discussed in the series so far come into play here, from customer avatars and list building to time management and dealing with overwhelm.

In this episode they talk through:

• Why planning and preparation is crucial for a successful launch.
• How time management plays a huge part and how to determine whether to learn the skills you need or to outsource to others.
• How many times a message sometimes needs to be shared with your audience before they truly take hold of the information and take action.
• The key stages to consider factoring into your timeline, from media lead times to time contingency when it comes to the tech side of things.