How to market to all 5 generations! EPISODE 10! 🎈🎇✨🎉🎊🎄

1- Defining what a generation is & 5 generations

A group of people with similar social, economical and political issues. A group of people with similar habits.

The length of a generation is determined by the birth of a parent to the birth of a child. In many cases the male-line generations are always longer from father to son, than female-line generations, from mother to daughter.

-Traditionalists, born prior to 1946 (75 YO and older)

-Baby Boomers

-Generation X

-Millennials

-Generation Z, born after 1997 (22 YO and younger)

2- Generational marketing

What is generational marketing?

Generational marketing is a marketing approach that uses generational segmentation in marketing communication. 

Why is it important?

It allows marketers to target an audience on the basis of their similarities and dissimilarities.

As a business owner, you do not want to alienate some of your customers! Generational differences affect purchase behavior.

3- Collaborating together as suppliers, vendors, and business owners.

Each generation comes with different leadership, communication and career development styles