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Episode 10: HubSpot’s Product-Led Sales strategy: Layering outbound and inbound with David Barron
David Barron, Global Head of Sales at HubSpot, was recruited to join HubSpot in 2014, as their first sales hire, to monetize their customer relationship management (CRM) using a freemium model.
In this episode of the Unlocking Revenue podcast David shares advice on:
- How to establish a smooth sales + product feedback loop
- The best way to identify product-qualified leads
- HubSpot’s sales model and acquisition channels, and how they decide in which to invest
- How to outbound in a way that doesn’t feel spammy
- Tactics for boosting retention, velocity, and ACV
Read the main takeaways here: https://www.pocus.com/blog/product-led-sales-strategy-hubspot
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By PocusDavid Barron, Global Head of Sales at HubSpot, was recruited to join HubSpot in 2014, as their first sales hire, to monetize their customer relationship management (CRM) using a freemium model.
In this episode of the Unlocking Revenue podcast David shares advice on:
- How to establish a smooth sales + product feedback loop
- The best way to identify product-qualified leads
- HubSpot’s sales model and acquisition channels, and how they decide in which to invest
- How to outbound in a way that doesn’t feel spammy
- Tactics for boosting retention, velocity, and ACV
Read the main takeaways here: https://www.pocus.com/blog/product-led-sales-strategy-hubspot