In this episode, we're talking about strategic vs transactional relationships and their role within the supply chain. Discussing when and how to use executive peering to develop multi-layered relationships and making sure you understand the why questions. 

I am pleased to join Mark Parsons, non-executive director at TOWER  cold chain solutions and a  supply chain and commercial leader. 

This episode dives  into: 

• Understanding a strategic vs transactional relationship
• How to use executive peering within a customers organisation 
• Developing relationships to gain a "customer for life"

Including great insights throughout into the supply chain, how personal incentives impact a customer relationship, and how to use leading indicators understand account health.