We're back from hiatus with a crazy one about how rotten the dark heart of Instagram Influencing is, told through the lens of one particular "Influencer": Caroline Calloway. Pajiba pop culture writer and critic Kayleigh Donaldson joins Oriana to talk about parasocial relationships, ghostwriting, and empty mason jars.

(First read Kayleigh's definitive story: http://www.pajiba.com/web_culture/the-case-of-caroline-calloway-and-her-creativity-workshop-tour.php)

Photo by Jo Naylor via Flickr Creative Commons (https://www.flickr.com/photos/pandora_6666/)