Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting.

We have a great episode for you today. Episode 10! 

Today we’re going to talk about jargon in the various marketing disciplines and why you should try to avoid it when talking to clients.

Some examples…

SEO Jargon:

SERP

Backlink

Algorithm

Black Hat/White Hat/Grey Hat

Social Jargon

Hashtag

Edgerank

Retargeting

General

AI

Big Data

Beacon

Anything with “Hacking”

This week we’re doing general apps and sites that intrigue us.

Shawn: Interval Timer

Seth: Canva.com

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