Stop teaching your customers to wait for a sale. Stop running never ending promotions. Stop making it all about price. Retail expert Geoff Mintenko speaks about product specialization, focusing on you and respecting your customers intelligence. If you choose to make your retail experience all about price - You are in BIG trouble. Sooner or later, someone or something will come along and pull the price floor out from your business or entire industry. You must have a stronger strategy in place to succeed other than low prices and never ending sales. So where do you go from here? Hop in, buckle up and hang on - You're about to find out.