In this episode of Welcome to The Real Deal with Empire, we dive into the rapidly growing world of professional coaching—and take a critical look at what separates real expertise from empty titles.Our guest, John Gottchalk, brings decades of executive leadership experience and now works as a coach and consultant guiding professionals across industries. As the coaching space becomes increasingly crowded, especially on social media, it’s more important than ever to understand what truly qualifies someone to lead, mentor, and advise others.We explore:What makes a great coach—and what red flags to watch out forWhy real-world experience matters more than just having a polished online presenceThe parallels between the current state of real estate marketing and the evolution of Tier III automotive marketing a decade ago.