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Episode 10 - Paying Creators and why YouTube Still Leads by a "Country Mile"
Why Can’t Other Platforms Pay Creators Like YouTube? VidCon founder Hank Green’s latest rant on TikTok shows – yet again – that YouTube dominates in compensating creators. In 2020 Big Red paid out about 50% of its $19 Billion in revenue to creators. Hank also notes that even though TikTok trumpets its billion-dollar creator largesse, that’s only 7% of Double T’s estimated 2020 revenue. Using Niel Robertson’s round-up of creator grants, the other platforms are also far behind. Snap’s $365M payout is 18% of its 2B in 2020 revenue – much better but still not YouTube level. Pinterest is nowhere, with 1+% of 2020 revenue. LinkedIn, as usual, remains a big fat 0%. These figures – more than anything else – are exactly why creators are moving from platforms to Web3-style owned connections with their communities. They are tired of giving away their milk for free.
Now Facebook says they will give away a BILLION DOLLARS - over 18 months, that's 2/3rds of a percentage of the $150B they will make in that time frame...
The future of online retail looks a lot like QVC, with live streams of influencers, including dogs, doing the hawking
Retailers as varied as Walmart, Amazon, Gucci and Levi’s are experimenting with live-stream shopping events, which are projected to generate $11 billion in U.S. sales this year
PLUS:
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By Jim LouderbackWhy Can’t Other Platforms Pay Creators Like YouTube? VidCon founder Hank Green’s latest rant on TikTok shows – yet again – that YouTube dominates in compensating creators. In 2020 Big Red paid out about 50% of its $19 Billion in revenue to creators. Hank also notes that even though TikTok trumpets its billion-dollar creator largesse, that’s only 7% of Double T’s estimated 2020 revenue. Using Niel Robertson’s round-up of creator grants, the other platforms are also far behind. Snap’s $365M payout is 18% of its 2B in 2020 revenue – much better but still not YouTube level. Pinterest is nowhere, with 1+% of 2020 revenue. LinkedIn, as usual, remains a big fat 0%. These figures – more than anything else – are exactly why creators are moving from platforms to Web3-style owned connections with their communities. They are tired of giving away their milk for free.
Now Facebook says they will give away a BILLION DOLLARS - over 18 months, that's 2/3rds of a percentage of the $150B they will make in that time frame...
The future of online retail looks a lot like QVC, with live streams of influencers, including dogs, doing the hawking
Retailers as varied as Walmart, Amazon, Gucci and Levi’s are experimenting with live-stream shopping events, which are projected to generate $11 billion in U.S. sales this year
PLUS: