In this conversation we discuss:
 - The concept of psychological innovation versus technological innovation
 - What are psychological moonshots
 - The struggle between the hard sciences, social sciences and business 
 - Engineers vs marketers - who deserves more credit
 - How our evolutionary behaviour drives consumer decision making
 - The trouble with metrics and optimisation

In this conversation we discuss: - The concept of psychological innovation versus technological innovation - What are psychological moonshots - The struggle between the hard sciences, social sciences and business - Engineers vs marketers - who deserves more credit - How our evolutionary behaviour drives consumer decision making - The trouble with metrics and optimisation

Episode 10: Rory Sutherland

Astronomers look through their telescopes and marvel at the expanse of the cosmos. They see countless stars and wonder how insignificant humans are.
Microbiologists zoom in through their microscopes and marvel at the expanse of the human body. They see countless cells and bacteria, and wonder how intricate humans are.
Stars and bacteria are both constellations of different concentrations.
This podcast is an open experiment to present ideas from the world of bio, health and tech, looking at stars, bacteria or anything in between.

Business

Science

Technology

Investing

Astronomers look through their telescopes and marvel at the expanse of the cosmos. They see countless stars and wonder how insignificant humans are. Microbiologists zoom in through their microscopes and marvel at the expanse of the human body. They see countless cells and bacteria, and wonder how intricate humans are. Stars and bacteria are both constellations of different concentrations. This podcast is an open experiment to present ideas from the world of bio, health and tech, looking at stars, bacteria or anything in between.

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Episode 10: Rory Sutherland

Episode 10: Rory Sutherland