In this episode, we brought in Paul Potter, who is the General Manager of Young Chevrolet in Dallas, TX. Paul talks about his personal journey in car sales, and some tips that he generally gives his salespeople. One line you constantly find yourself as a business owner is customer satisfaction vs. driving revenue towards your business. We discuss how as a business, you can bridge the gap between the two, and how it will generally pay dividends for your business. Getting a customer to come back the 2nd time should ALWAYS be the goal, not getting them in the door the 1st time.