Welcome to our kick-off startup series episode! Are you here because you want to start a CPG company? This episode features our very own Women Unfiltered co-host Lynn Callaway and her journey starting a CPG personal care products startup, Ollie & Otto. Lynn dives into how her startup began, some of the challenges along the way and various tips for current and future entrepreneurs.

Xo, Lynn & Bri

In this episode, we dive into:

2:00 - when did O&O start and the history

5:27 - deodorant - what is “the burn”

9:14 - where the name “Ollie & Otto” came from

12:00 - did you grow up thinking you wanted to be an entrepreneur

14:00 - what have been some of the biggest challenges

15:30 - one major tip for entrepreneurs starting their own company

17:20 - how much it can cost for a startup to develop good branding

18:00 - where did the owl symbol come from?

19:40 - how did you decide to register as an LLC?

22:22 - filing for an EIN number through the IRS

24:00 - how do you and your husband split the work?

25:15 - creating a brand/product because of a trend vs living and breathing it

28:40 - any tips for starting a business?

Recording Date: 3/21/2021