Inside Job: Making CX Work

Episode 10: Taco Bell’s Digital Transformation to Connect All Channels


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As the pandemic continues to affect business operations, Taco Bell has quickly adapted within the quick-serve-restaurant (QSR) space to connect the customer experience across a variety of channels, including in-app, online ordering, drive-through experience, and more. In this episode, we talk with Taco Bell’s Niraj Revankar and Malia Alley to uncover how their data and marketing platform teams work together to align on key projects to stand up use cases fast.

Other topics discussed:

• Data fabric and its benefits
• Key challenges during the CX transformation journey
• Navigating organizational alignment during tech innovations

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Inside Job: Making CX WorkBy Merkle

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