Business Shorts Podcast

Episode 10: Tent Rentals with Jim Mariano

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What does someone with a large property do when they want to invite a ton of people? Rent a backyard tent of course! Backyard tents are important when keeping your guests out of the sun or the rain in order to successfully host outdoor events.  They have a wide variety of applications - from parties to graduations to weddings to retirements.  Jim Mariano is a fantastic resource for entrepreneurs as he started from the bottom, and has now grown his backyard tent rental into a serious business in the Boston area.


In this episode, you will learn about:


  • Why it is so important to niche down in the tent rental business

  • Typical startup costs and why it's less than you think

  • What types, sizes, and colors of tents are ideal to start with

  • Where to find tent equipment

  • The importance of digital marketing for dominating a niche

  • Good sub-niches in the tent rental space to go into

  • Typical gross margins for the tent rental business

  • The biggest risk that keeps Jim up at night

  • Best advice: Don't quit your job yet - build a business on the side first.

  • Best resource: ARA (American Rental Association), Entrepreneur Subreddit

    • Feel like buying your first tent? Check out Jim's website.

    ...more
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    Business Shorts PodcastBy Silver Aspen Productions
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