Talking Points: <ul><li>The importance of creative testing in optimizing Facebook ad campaigns</li><li>Importance of running isolated test (One variable at a time)</li><li>Unleashing the Potential of Dynamic Creative</li><li>Crafting Compelling Ad Copy</li><li>What angles do you start with</li><li>Audience Segmentation and Targeting (Interest vs Broad vs Lookalike)</li><li>Budget Optimization and Bidding Strategies</li><li>Case Studies</li></ul>

Talking Points: The importance of creative testing in optimizing Facebook ad campaignsImportance of running isolated test (One variable at a time)Unleashing the Potential of Dynamic CreativeCrafting Compelling Ad CopyWhat angles do you start withAudience Segmentation and Targeting (Interest vs Broad vs Lookalike)Budget Optimization and Bidding StrategiesCase Studies

Episode 10: Testing & Optimizing Facebook ad campaigns

Digicom brings you a growth marketing podcast where we will be going through the latest growth marketing strategies. We cover topics from Paid Media, CRO, Creative, and Technology to featuring guests that have built multi 7 and 8-figure businesses.

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Digicom brings you a growth marketing podcast where we will be going through the latest growth marketing strategies. We cover topics from Paid Media, CRO, Creative, and Technology to featuring guests that have built multi 7 and 8-figure businesses.

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Episode 10: Testing & Optimizing Facebook ad campaigns

Episode 10: Testing & Optimizing Facebook ad campaigns