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Episode 10: The Financial Strategy That’s More Important Than Profit with Craig Minter
Running a business isn’t just about profit margins and tax time. It’s about peace of mind. And that’s where this conversation with Craig Minter, founder of Healthy Business Lab, hits deep.
If you’ve ever felt like the numbers are stacked against you, or that traditional accounting leaves you more confused than clear, you’re not alone. Craig’s take on “financial brain care” will challenge everything you thought you knew about numbers, teams, and profitability.
You’ll learn how to get out of financial survival mode, why Profit First is only the beginning (not the whole story), and what it really takes to feel calm and confident with your cash flow, whether you're in chaos or thriving.
Craig also unpacks the hidden dangers of relying solely on accountants for financial advice, the peace that comes from purpose-built bank accounts, and why emotional clarity around money might matter more than spreadsheets.
In this episode of The Profit First Podcast Australia and New Zealand podcast, you’ll learn the following:
- Why traditional accounting education fails business owners and how Profit First reframes everything through behavior-based financial strategy (00:37)
- How Profit First instantly reduces financial stress and sets the stage for smarter decisions (03:34)
- The three-part framework: the right team, the right systems, and the right mindset (06:42)
- Financial forecasting with practical tools, not complex spreadsheets (11:13)
- Why a tailored financial strategy is essential for sustainable growth (13:01)
- Where to start when money feels confusing, overwhelming, or out of reach (18:16)
- The 23-hour-a-year model to mastering your business finances (21:43)
Stop letting money stress run your business. Tune in now to uncover the simple shifts that give you clarity, control, and the confidence to grow without burning out.
CONNECT WITH CRAIG MINTER
- Website: https://thehealthybusinesslab.com/
- LinkedIn: https://www.linkedin.com/in/craig-minter/
CONNECT WITH KATIE CRISMALE-MARSHALL
- Instagram: https://www.instagram.com/profitfirstanz/
- Website: https://www.profitfirstaustralia.com.au/
- LinkedIn: https://www.linkedin.com/company/profitfirstanz/
- YouTube: https://www.youtube.com/channel/UCGh889iRtnzqDh8RVPY7YCw
- Facebook: https://www.facebook.com/profitfirstanz
View all episodes
By Katie Crismale-MarshallRunning a business isn’t just about profit margins and tax time. It’s about peace of mind. And that’s where this conversation with Craig Minter, founder of Healthy Business Lab, hits deep.
If you’ve ever felt like the numbers are stacked against you, or that traditional accounting leaves you more confused than clear, you’re not alone. Craig’s take on “financial brain care” will challenge everything you thought you knew about numbers, teams, and profitability.
You’ll learn how to get out of financial survival mode, why Profit First is only the beginning (not the whole story), and what it really takes to feel calm and confident with your cash flow, whether you're in chaos or thriving.
Craig also unpacks the hidden dangers of relying solely on accountants for financial advice, the peace that comes from purpose-built bank accounts, and why emotional clarity around money might matter more than spreadsheets.
In this episode of The Profit First Podcast Australia and New Zealand podcast, you’ll learn the following:
- Why traditional accounting education fails business owners and how Profit First reframes everything through behavior-based financial strategy (00:37)
- How Profit First instantly reduces financial stress and sets the stage for smarter decisions (03:34)
- The three-part framework: the right team, the right systems, and the right mindset (06:42)
- Financial forecasting with practical tools, not complex spreadsheets (11:13)
- Why a tailored financial strategy is essential for sustainable growth (13:01)
- Where to start when money feels confusing, overwhelming, or out of reach (18:16)
- The 23-hour-a-year model to mastering your business finances (21:43)
Stop letting money stress run your business. Tune in now to uncover the simple shifts that give you clarity, control, and the confidence to grow without burning out.
CONNECT WITH CRAIG MINTER
- Website: https://thehealthybusinesslab.com/
- LinkedIn: https://www.linkedin.com/in/craig-minter/
CONNECT WITH KATIE CRISMALE-MARSHALL
- Instagram: https://www.instagram.com/profitfirstanz/
- Website: https://www.profitfirstaustralia.com.au/
- LinkedIn: https://www.linkedin.com/company/profitfirstanz/
- YouTube: https://www.youtube.com/channel/UCGh889iRtnzqDh8RVPY7YCw
- Facebook: https://www.facebook.com/profitfirstanz