The Loyalty Minute

Episode 10 - The seven deadly sins of building a loyalty program

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Welcome Loyal listeners, in today’s episode of the loyalty minute we’re going to be looking at the seven deadly sins of your loyalty program.

  1. Make it easy to find on your site.  It should be above the fold and clearly marked as your loyalty program.
  2. Make it easy to understand.  How to earn points, and how to redeem them. Simple.
  3. Support it.  Set it and forget it does not work.
  4. Don’t overdo the communications.  As great as you think your loyalty program is, it’s NOT for everyone.
  5. Clearly show the value to the potential member.  Remember they are thinking WIIFM
  6. Innovation.  Dare to be different, better and special.
  7. Finally, know your numbers.  Make sure the financial model works for you as a company and generates revenue.

    8. If you’re considering sprucing up your loyalty program, I encourage to visit theloayltyminute.com  where you’ll find a ton of great information and interesting insights on customer loyalty Enjoy!

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    The Loyalty MinuteBy Rob Gallo
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