That's Not A Thing

Episode 10: This Is My Life, Jack


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In their 10th episode (yay!) Rachel and Rebecca discuss the concept of “hypernormalisation,” giving language (hopefully!) to what so many of us are feeling right now. They discuss what it's like to live through complete societal collapse while still having to go to our jobs and run errands on a Tuesday afternoon like the world isn’t literally falling apart. Come for the 30 Rock references and TikTok play-by-plays, stay for the free apocalypse therapy sesh.

Originally recorded September 26, 2021.

The TikTok that inspired this episode is here.

You can watch the BBC documentary “Hypernormalisation,” directed by Adam Curtis, in its entirety on YouTube. 

The New Yorker has published two articles (one by Sam Knight and the other by Brandon Harris) about Adam Curtis, his work, and the concept of Hypernormalisation, that you might want to read as well. This interview with him, also on YouTube, is also really helpful in understanding this concept.

If you want to soften the blow of the ~literal collapse of society~ supporting your local abortion fund is a good way to do it. Here is a list of them broken out by state.

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That's Not A ThingBy Fixed Sign Media