Sales. Marketing. Branding. Lighting.

Who knew lighting could be so much fun?

This week, I welcome Tommy Herren (The Lighting Geek) from HGTV. Tommy has figured out his voice and has figured out branding and marketing. He uses his off-the-wall ideas to be “memorable” to clients. I ask him what his most successful advertising method has been.

I end the show with my lighting tip of the week which involves a step by step plan to make sure you get to where you want to be in business.