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We didn’t disrupt a category—we built one.
 
 In this episode of Nic and Jet Fuel, we’re at FORTH Hotel in Atlanta, Georgia, joined by José Nava, CEO and co-founder of Levie Branding, a Miami-based luxury branding agency behind some of today’s boldest product launches. (https://leviebranding.com)
 
 We talk about:
 
 -How to create an entirely new product category (like functional nicotine beverages)
 -Why design and brand strategy must start before your product hits the shelf
 -How to own your lane instead of fighting over space in an oversaturated market
 -Real examples of bold branding that sells
 -This is not just theory. It's exactly how we're building our nicotine energy drink line — from scratch — with zero blueprint and massive upside.
 
 If you're building something new, this episode will give you the tools, mindset, and strategy to make it unforgettable.
 
 🔗 Learn more at: https://nicotineandjetfuel.com
 🎧 Full episodes on Spotify, Apple, and YouTube
 📍 Recorded on location at FORTH Hotel in Atlanta, Georgia
 
 #NicotineAndJetfuel  
#FunctionalBeverages  
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#EntrepreneurPodcast  
#ProductBranding  
#LevieBranding  
#StartupTips  
#BuildYourBrand  
#DesignThatSells  
#DisruptTheMarket  
#BusinessPodcast  
#FounderStory  
#NicotineEnergy  
#BoldBrands  
#MarketingStrategy

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