<p>Creativity Sucks! looks at what Gen Z wants from brands, with help from guests Vairi MacLennan at Mother London; Stephen Mai of Woo; and Efemena Okogba at the Digital Fairy.</p>

Creativity Sucks! looks at what Gen Z wants from brands, with help from guests Vairi MacLennan at Mother London; Stephen Mai of Woo; and Efemena Okogba at the Digital Fairy.

Episode 10: What does Gen Z really want?

A new podcast from Creative Review, Creativity Sucks! looks at what is wrong with the creative industries and how to fix it. Hosted by CR editor Eliza Williams and featuring expert guests from the worlds of advertising, design and marketing.

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Episode 10: What does Gen Z really want?

Episode 10: What does Gen Z really want?