What is a high street if it isn't urban? Is it marketing nonsense or a new way of looking at an old problem?

How do we save our high streets?

Simon Baston from Loft Co has an ambitious plan to start from scratch praising a new experience for visitors with local independent businesses.

We take a tour of the Goodsheds in Barry, talking to Simon about his vision, the founders of the ultra successful cosmetics accessories company, Spectrum Collections, a former head teacher turned owner of Academy coffee and the brains behind street food specialists Meat and Greek.

Is this new 'urban' high street going to ignite the public's imagination or burn on the grill of an uncertain economy.

The Accidental Startup is an EatSleepMedia production.

The music in this episode can be found on Artlist.