Laila Tjensvoll and Abi Mohamed from TechNation talk to us about how to:
-Simplify your cybersecurity offering 
-Identifying and target your buyer (it's not always a CISO) 
-Articulate your employer brand
-Balance facts with FUD the case against FUD

Laila Tjensvoll and Abi Mohamed from TechNation talk to us about how to: -Simplify your cybersecurity offering -Identifying and target your buyer (it's not always a CISO) -Articulate your employer brand -Balance facts with FUD the case against FUD

Laila Tjensvoll and Abi Mohamed from TechNation talk to us about how to:
-Simplify your cybersecurity offering&nbsp;
-Identifying and target your buyer (it's not always a CISO)&nbsp;
-Articulate your employer brand
-Balance facts with FUD the case against FUD

Episode 10: When dumbing down makes you smarter

Cybersecurity is one of the hottest growing sectors there is, but marketing it is more difficult than you might think. To help you navigate this complex and ever-changing world, we'll be extracting actionable advice and insights from a range of industry experts across sales, PR, marketing, technical research, threat intelligence, and business development. We'll also chat to a raft of cybersecurity entrepreneurs that are doing their own thing and going their own way. Please subscribe and follow us on your preferred social channel. Want to be our guest? Drop us a line!

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Episode 10: When dumbing down makes you smarter

Episode 10: When dumbing down makes you smarter