Today, because anyone can play the expert, B2B buyers are overwhelmed by an increasingly large and diverse number of stakeholders who can't agree on what to purchase. Join Brent Adamson, Principal Executive Advisor, CEB, as he shares how sellers can change this behavior by addressing their customers' inability to agree.

Read the article that inspired the conversation: Why Changing Behavior Is Your Biggest Sales Challenge (https://www.salesforce.com/quotable/articles/biggest-sales-challenge-is-changing-behavior/)