Today, because anyone can play the expert, B2B buyers are overwhelmed by an increasingly large and diverse number of stakeholders who can't agree on what to purchase. Join Brent Adamson, Principal Executive Advisor of CEB, as he shares how sellers can change this behavior by addressing their customers' inability to agree.

Guest: Brent Adamson (@brentadamson)

Hosts: Tim Clarke (@timxclarke), Sara Varni (@saravarnibright)

Read the article that inspired the conversation:

https://www.salesforce.com/quotable/articles/biggest-sales-challenge-is-changing-behavior/