Welcome to episode ten of Open Dialog, the podcast for collaborative SEOs and digital marketers. In each and every episode, we’ll be speaking with the best and brightest minds in SEO, digital marketing and beyond to find out how we can work more effectively, efficiently and productively with other teams, departments and clients.

In episode 10, DeepCrawl’s Sam Marsden spoke with Will Critchlow who is the founder and CEO at Distilled, a digital marketing agency specialising in SEO consulting, creative content and digital PR.

Will shared his experiences of developing an SEO testing tool, interpreting the information shared by Google and building trust with development teams.

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