Creativity is Still King, but its Delivery Must Change

In this episode, the conversation is with Paul Jackson, CEO of Grey South Africa. Paul talks to us through the prism of his unique pan-African experience as the CEO of a large, regionalagency and shares practical examples of creative ingenuity seen at the height of the lockdown. He speaks about the continued importance of creativity and the relevance of agencies in a post-COVID world. Finally, Paul highlights the immense cultural quotient existing in Africa and calls for innovation on our own terms.