For prospectors, referrals are important. When you’re a business developer, it’s helpful if you can engage clients to the point that they’re willing to refer another business to you.

Today’s guest is Brandon Bruce, the COO and Co-founder of Cirrus Insight. In today’s episode, Bruce will be talking about the top of the funnel. Listen to the episode to hear what Brandon has to say about referrals and about the tips, techniques, and strategies that he’s using in his own company that may also be useful for you.

Episode Highlights:

• Brandon’s unusual height
• Brandon’s company, Cirrus Insight, and what they do
• What Brandon has found does and doesn’t work when it comes to prospecting
• When is the best time to bring up the topic of referrals with a client
• Incentives that can encourage clients to make referrals
• How making a job fun can help build energy and get people excited
• How customer feedback can lead to great ideas for improvements
• How to use personalization in prospecting
• The small batch approach, and how new technologies have improved it

Resources:

Brandon Bruce

Cirrus Insight

[email protected]