We’re celebrating 100 episodes of the Hit Record Podcast with a special roundtable discussion featuring Meredith Olmstead, Nida Ajaz, Kristin Mock, and Sophie Bawany. From how the podcast started to our team’s favorite episodes over the years, we’re reflecting on the trends that haven’t changed—and the tactics that still move the needle for credit unions and banks. Whether it’s email strategy, branded search ads, or being human on social media, this episode is packed with timeless insights for financial marketers.

Key Takeaways:

• Some lessons are evergreen. Branded keyword strategy, personalized emails, and authentic social media have all evolved, but they’re still as critical in 2025 as they were in 2021.
• Short, implementable content wins.  The Hit Record Podcast was created to offer quick, actionable tips for busy financial marketers. That approach still resonates today.
• Human connection is still the difference. Even in an AI-driven world, authenticity and trust remain the best ways to engage, convert, and retain members.