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Episode 101: BA Twitter Case and Why Companies Must Pay Attention to Social Media Complaints
TechLaw10 hosts Jonathan Armstrong and Eric Sinrod discuss legal issues related to information technology. In this episode, Jonathan and Eric discuss the advantages and disadvantages of companies using Twitter to respond to customer service complaints, focusing on a recent event in which a British Airways experienced some fallout when a customer used a sponsored tweet to reach BA when other avenues were exhausted.
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By Duane Morris LLP
4.3
33 ratings
TechLaw10 hosts Jonathan Armstrong and Eric Sinrod discuss legal issues related to information technology. In this episode, Jonathan and Eric discuss the advantages and disadvantages of companies using Twitter to respond to customer service complaints, focusing on a recent event in which a British Airways experienced some fallout when a customer used a sponsored tweet to reach BA when other avenues were exhausted.