Join in on this Golf Business LIVE conversation when Jay Karen (NGCOA CEO) welcomes special guest Evan Roosevelt, Co-Founder of Old Tom Capital, the leading investment firm focused entirely on the golf industry. Evan brings a unique perspective on where capital is flowing, what innovations are shaping the future, and how course owners can stay ahead. Find out where he sees opportunity, risk, and transformation happening across the golf ecosystem – and gain investor-level insight into trends shaping demand, technology, and consumer behavior in golf!

Then, 'Golf Business LIVE with Michael Williams – powered by Tagmarshal' returns with a House Chat featuring Matt Welliver, Director of Business Strategy for Lightspeed Golf, for an on-location "House Chat" recorded from NGCOA's TechCon25 in Frisco, Texas. Together, they unpack key findings from the new NGCOA member-exclusive whitepaper, "Driving Demand, Revenue and Retention Across the Golfer Journey," produced in collaboration with Lightspeed. Listen in as they discuss actionable insights on how to leverage technology, reduce cancellations, and maximize returns across all channels — while delivering a seamless experience throughout the golfer journey.