In continuation of National Bourbon Heritage Month, this week's guest is Trey Zoeller, founder of Jefferson's Bourbon, a collection of small batch bourbons founded in 1997, before there was a 'craft' spirits industry. Trey and I discussed his family's deep connection to Kentucky bourbon, Jefferson's early days before the bourbon boom when he could barely give the stuff away, and his experimental approach to aging whiskey on a shark tagging vessel. This week's featured "cocktail" is how Trey prefers to drink Jefferson's Small Batch, Trey's Favorite - poured over a large rock, with a few dashes of spiced bitters, and a twist. Jefferson's Bourbon Links: Website Instagram Twitter Facebook Bit by a Fox Links: Blog Instagram Facebook Twitter Podcast Music