Custom Apparel Startups

Episode 101 – Marketing Plan: Picking Your Niche


Listen Later

[tags]
Episode 101 – Marketing Plan: Picking Your Niche
This Episode
Mark Stephenson & Marc Vila
customapparelstartups.com
CAS Podcast
ColDesi
You Will Learn
  • How to pick a niche
  • Why niche market is important
  • How to grow your custom t-shirt business
  • Resources & Links
    • Colman and Company Blog
    • Success Stories
    • ColDesi Learning Center
    • Leasing Equipment
    • Episode 101 – Marketing Plan: Picking Your Niche
      Show Notes
      This is Part 1 of ”t-shirt business marketing plan” series and we talk about how to pick a niche that is going to be successful for your custom t-shirt business.

      The action steps we share apply for people who are just getting started or are already in business and want to learn how to take advantage of other profitable niches and grow their business.

      What is niching down?

      – Outdoor Life
      – Hunting
      – Bow Hunting
      – Female Bow Hunting
      – Deer Bowhunting
      – Geographical

      Bow Hunting:

      – FB – multiple groups with 5-10k+
      – Reddit – 15k+
      – Instagram – 1.6 million posts

      Outdoor Life:

      – Fishing
      – Freshwater Fishing
      – Noodling

      Noodling:

      – Youtube – numerous accounts with 100k + subscribers and videos with 100k views.
      – Instagram – 37k posts with #
      – Facebook – largest on FB 1400 – ding against the idea
      – Reddit – no subreddit

      How do you know it’s a good niche:

      – Passionate community

      – Big enough to support you
      – Not over-served
      – You have some affinity for (best if you’re a “member” but you definitely can’t hate it)
      – Have money to spend
      – Search online e.g. hashtag

      Where do you find that information:

      – Facebook Groups – search the large Market and look at Group Memberships and posts per day.

      – Meetup.com and look at membership to Market Groups in different areas
      – Conventions and Markets
      – Reddit
      – Instagram

      Exercise: Big to Small Choosing your Niche – follow the logic down from Outdoor themes to Competition fly fishing or something

      What to do once you choose:

      Determine the vibe of the Group?

      – Environmental

      – Aggressive
      – Political
      – Funny
      – Write down what gets the most attention
      – Been there – Tournaments, places
      – Tools – all about the equipment
      – Mavens – who does everyone follow

      Create Stock Designs to test

      – Participate

      – Ask for feedback “Hey all, working on some new shirt designs. -Which do you like best?”
      – Share images if appropriate. like an Instagram hashtag or –Facebook group or Reddit post

       

      The post Episode 101 – Marketing Plan: Picking Your Niche appeared first on Custom Apparel Startups.

      ...more
      View all episodesView all episodes
      Download on the App Store

      Custom Apparel StartupsBy Custom Apparel Startups