In today’s world, with all its access to instant information, you must be careful how you tout yourself online. Scott and Oscar discuss a variety of real life cases where lawyers got into serious trouble for overstating their experience or outright lying about their credentials online. If you have no heavy experience to boast of, then build up your accessibility, talk about your commitment to clients, back it up by offering effective and immediate communication. Say something that differentiates yourself and that is valid. Whatever promises or boasts you make online you need to be able to back them up or they can come back and bite you.