Custom Apparel Startups

Episode 102 – Advertising and Marketing to Your Niche

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In this CAS Podcast episode, you will learn how to advertise and market to your niche.

Episode 17 https://customapparelstartups.com/episode-17-know-numbers-value-customer/

LTV spreadsheet is a lead magnet.

  1. Intro
  2. Knowing your numbers
    • Episode 17
    • we're going to cover the very basics
      1. Actually Marketing and Advertising
        • you have a niche, how do you reach them

          • First, we'll divide between reaching them locally or online, then we'll discuss ways to reach them in each.

          Off-line Marketing and Advertising + Local Customers:

          Number 1 Goal of this is that everyone in your niche, in your area, knows who you are and what you do.

          • Networking in the niche - including events
          • Where what you do - all the time
          • Actual Sales - Active Word of Mouth
          • Like approaching the owner of an archery range/store
          • Visiting your niche directly - if you sell to hair salons, for example
          • Advertising locally
          • In Print
          • Facebook Marketplace
          • Craigslist
          • Local FB Groups and Meetups

            • Online Advertising

            Free:

            • GoogleMyBusiness
            • Facebook Page/Group Marketing
            • Facebook Dos and Don'ts https://customapparelstartups.com/episode-26-facebook-business-dos-donts-facebook/
            • Getting Found Online: https://customapparelstartups.com/episode-19-getting-found-online/
            • Instagram
            • Growing FAST
            • Images are King
            • Searchable # are great for niches

              • Paid:

              • Google Ads - paid search is hard and can be expensive because you're competing with big sellers
              • Facebook ads can be a big win
              • Platform Ads:
              • Etsy Promoted Listings
              • Amazon Ads
              • Listings in local group sites / boards
              • e.g. Florida Fishermen's Forum
                • ...more
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