In this episode of the Focal Points podcast, Dorie sits down with Annemie Tonken, owner of the “This Can’t Be That Hard” photography education platform, to discuss the importance of business alignment in running a successful photography operation. Annemie shares her journey from being a nurse to becoming a photographer, her mantra that inspired the name of her business, and how she focuses on making photography less hard for others through her education platform. With Annemie's enlightening '5 P's' alignment model, this is an episode that could be a turning point on your journey to photography success.

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