Pure play DTC, E-Commerce Giant, or Omnichannel Retailer? In this episode, Monique sits down with Andrea Leigh, CEO of Allume Group to discuss E-Commerce as it relates to launching a beauty brand. We discuss customer acquisition costs, retail media networks, and new challenges in digital with rising inflation.

Guest Speaker: Andrea Leigh

Our web site: www.allumegroup.com

Allume Group EIQ (eCommerce Insider Quarterly) Report: 

https://allumegroup.com/q4-2022-ecommerce-insider-quarterly-eiq-report-now-available-2/

Glossy Annual Report: https://www.glossy.co/beauty/glossy-annual-report-2022-the-state-and-future-of-beauty-brand-distribution/

The Goods by VOX Media: https://www.vox.com/the-goods

Jason & Scot Show (podcast): https://retailgeek.com/jason-scot-show/