We explore the world of soccer content creation and influencing over a whisky.

Eli cracked open a McKenna and I went for a MacSchwarzenegger as we explore the world of US soccer and telling its story on social media.

In a fascinating discussion we cover Eli’s obsession with football, online abuse and turning a hobby into a living. We talk MLS, LA Galaxy and his minority ownership of Orange County Soccer Club.

He answers the ‘why should anyone care what you think’ question I’ve always wanted to ask an influencer and why he wants to share a whisky in New York with a baseball legend.

Fascinating insight into the world of eight-hour livestreams.