Brian Zimmerman is an expert at one of the toughest roles in the research industry: prospecting and business development for research suppliers. Companies in insights really struggle with this and Brian steps in and fills that gap.

The music bug bit Brian early when his grandfather introduced him to guitar at age 3. Music has been a constant passion throughout his life, and he keeps guitars throughout his house so he always has one ready for when inspiration strikes.

Brian shares his philosophy on sales, the importance of continuous learning and why he approaches it as a craft. We discuss the music commerce site Reverb and why guitarists accumulate so many guitars, and we also find deep common ground on a classic Kiss album.

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