Jon and Ryan discuss the challenges and importance of wisely selecting and utilizing marketing experts. They cover the pitfalls of deceptive marketing claims and the importance of carefully selecting and evaluating external experts, agencies, or vendors.

They also explore the ongoing debate surrounding hiring internal or external marketing experts and teams, providing examples and practical tips for making informed choices that align with your business's needs and resources.

Listen to the full episode if you want to learn:

1. How to meticulously select marketing experts
2. How to approach the use of AI and automation in marketing
3. Why you shouldn’t trust marketing collateral
4. How to find experts that align with your company
5. How to make the most of conferences and events 

If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow.