In this new episode of the Hit Record Podcast, Meredith Olmstead sits down with Nida Ajaz, FI GROW’s Senior VP of Marketing, to discuss how micro surveys:  short, one or two-question polls can deliver powerful insights for credit unions and community banks. They explain why these simple tools are especially valuable in an AI-driven search environment and how they can help financial institutions personalize member experiences, improve content strategies, and identify hot leads faster.

Key Takeaways:

• Micro surveys capture real-time member insights with just one or two questions
• These small data points help personalize journeys and improve content strategy
• Embedding surveys across email, web, and social helps gather ongoing feedback