Your brand purpose is the unsung–and sometimes overlooked–hero of your business.

When done well, brand purpose leads your mission, vision and values and guides virtually every decision you make in your organization. Unfortunately, most businesses either don't have a brand purpose statement or don't have the right one.

In this episode, I'm sharing the Brand for Good process for creating this asset for your business so that you can attract better talent, inspire your community, and out-perform your competition.

Brand for Good Links

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Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

Episode Link: https://prosperforpurpose.com/episode-104-how-purpose-leads-your-mission-vision-and-values