A content marketing strategy which is what I've been chatting about on these last few shows is nothing without a story narrative that weaves us in, that makes us feel, that makes us willing to take a journey away from our day to day schedules.

Just like the point of content marketing, story telling is not to so much selling as it is building strong, loyal relationships.

People want more than data, they want to be transported, they want and love stories. Listen up here and you'll find out why and how...