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Episode 104 – Marketing Plan : The 4 Emails You Should Be Sending
Now that you have gotten someone's email address. what do you do next?
We have compiled a list of 4 very important emails you should be sending ... and WHY.
We will go through what the emails mean, why you would send them and some methods for delivery.
Email 1: Intro/Welcome
After someone gets on your email list, the basic first email should be an introduction. This would include:
Email 2: New Product
This is an email that goes out to your list in a batch and blast. This is to gather interest and catch attention. You might send out things like:
The frequency of the above email depends on your store.
If you mainly do customized apparel, you may only announce things with the season. e.g. long sleeve apparel for the winter, or sports based on their season.
If you sell designs online, and they update weekly. You probably should send an email every week with new designs.
Email 3: Sales/Promos/Events
The only way your customers will know if you have a sale, promo or event is if you tell them. Examples of these emails:
Email 4: Infotainment
This is entertaining your customers with information. Educational content they will want to read or watch. This could be:
The above emails are generally a batch and blast type of email. Meaning that as the idea comes together you email your list. You can easily plan some of these out (like events). Others might happen on the fly (your apparel supplier offers a flash sale).
Lastly, you will put some of these into an automation. Meaning "when the person signs up for the list, they get the intro email"
Don't get caught up in making your emails look like they came from a Fortune 500 company. Also, make sure they don't look like they were put together sloppily.
Two styles beginners can do:
Graphics and Text:
Text Only:
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By Custom Apparel Startups
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Now that you have gotten someone's email address. what do you do next?
We have compiled a list of 4 very important emails you should be sending ... and WHY.
We will go through what the emails mean, why you would send them and some methods for delivery.
Email 1: Intro/Welcome
After someone gets on your email list, the basic first email should be an introduction. This would include:
Email 2: New Product
This is an email that goes out to your list in a batch and blast. This is to gather interest and catch attention. You might send out things like:
The frequency of the above email depends on your store.
If you mainly do customized apparel, you may only announce things with the season. e.g. long sleeve apparel for the winter, or sports based on their season.
If you sell designs online, and they update weekly. You probably should send an email every week with new designs.
Email 3: Sales/Promos/Events
The only way your customers will know if you have a sale, promo or event is if you tell them. Examples of these emails:
Email 4: Infotainment
This is entertaining your customers with information. Educational content they will want to read or watch. This could be:
The above emails are generally a batch and blast type of email. Meaning that as the idea comes together you email your list. You can easily plan some of these out (like events). Others might happen on the fly (your apparel supplier offers a flash sale).
Lastly, you will put some of these into an automation. Meaning "when the person signs up for the list, they get the intro email"
Don't get caught up in making your emails look like they came from a Fortune 500 company. Also, make sure they don't look like they were put together sloppily.
Two styles beginners can do:
Graphics and Text:
Text Only: