In this episode of the Hit Record Podcast, CEO Meredith Olmstead is joined by Digital Marketing Director Rebecca Gwaltney to break down the top five branding mistakes that banks and credit unions should avoid. From inconsistent logos to outdated visuals and confusing calls-to-action, they share practical tips and simple fixes that can help financial institutions present a more cohesive, modern, and trustworthy brand. Whether you're building a new website or refreshing your ads, this conversation is packed with branding insights you can apply right away.

Key Takeaways:

• Inconsistent Branding:  Varying colors, fonts, and logos across platforms confuse your audience and erode trust. Establish and enforce a brand guide across departments.
• Overcomplicated Logos: Logos must be flexible across all digital placements. Create simplified versions for small screens and social icons.
• Generic Stock Photos:  Relying on generic imagery weakens emotional connection. Use real team members or layered graphics to add personality.