In Episode 105 of the Hit Record Podcast, Meredith Olmstead and Ads Director Ida Burr dive into how banks and credit unions can make smarter digital ad decisions heading into 2026. From rising competition to AI placements and budget strategy, this episode is packed with quick tips to help you get more from your marketing dollars.

Key Takeaways:

• Conversion Volume Matters: Campaigns need at least 20 conversions every 30 days to fully optimize and reduce cost-per-acquisition.
• Budget Gaps Cost You Clicks: Use the "Impression Lost to Budget" metric in Google Ads to spot where you’re missing potential traffic.
• AI Max = More Visibility: Enabling AI Max can improve placement near AI-generated summaries without compromising compliance.