Scaling Emerging Beauty

Episode 105: Marketing - Stand Out in the Crowd


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There are 2 billion search results that pop up in Google if you search “anti-aging cream” in November 2022. With new brands and products every day, standing out in the crowd requires a purpose, and marketing strategies behind it. Today’s guest is Robin Laueffer, Director of Marketing & Brand Research at Little Big Brands. Monique & Robin discuss the purpose of marketing, authenticity, and how small brands can still make a big splash in today’s crowded world of beauty.

Guest Speaker: Robin Laueffer

https://www.littlebigbrands.com/

 

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Scaling Emerging BeautyBy Monique Hutcherson Benoit