Humor feels like a universal language—but can it really help people understand science? In this episode researchers Hauke Riesch and Bruno Pinto discuss the surprising limits of using jokes to teach science and what happens when scientists try to get laughs while explaining complex ideas. They discuss the psychology of humor, the risks of being “too funny,” and what it means for trust, emotion, and connection in science communication today. From stand-up scientists and late-night hosts to cultural differences in humor, they unpack what works, what doesn’t, and why communication is about more than just being funny.

Takeaways:

• The episode delves into the intersection of humor and science communication, exploring whether humor enhances retention of scientific information.
• Guests Hauke Reich and Bruno Pinto discuss their research on the impact of humor in popular science articles and its effects on audience engagement.
• The conversation highlights the subjective nature of humor, acknowledging that what is funny for one person may not resonate with another.
• The guests emphasize the need for more research on humor in international contexts to better understand its efficacy across different cultures.
• The discussion suggests that while humor may not always improve knowledge retention, it can enhance the enjoyment of scientific content, making it a valuable tool in communication.
• Ultimately, the episode underscores the importance of tailoring humor to the audience and context for effective science communication.

• Hauke Riesch
• Bruno Pinto
• Does Humor in Popular Science Magazine Articles Increase Information Retention and Receptiveness in Science Education?
• Are audiences receptive to humour in popular science articles? An exploratory study using articles on environmental issues

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